Privacy Policy

This Privacy Policy explains how Wrist Society ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or join our waitlist. We comply with the EU General Data Protection Regulation (Regulation (EU) 2016/679 — "GDPR") and the ePrivacy Directive (Directive 2002/58/EC).

1. Who We Are (Data Controller)

Wrist Society is an independent project currently operating at the pre-launch stage. We are not yet a registered legal entity. Future commercial registration is intended in Ukraine as ФОП (Private Entrepreneur). The natural person responsible for the processing of your personal data is the operator of this website.

Contact for all privacy matters: hello@wristsociety.com

If you are located in the European Economic Area (EEA) and wish to exercise your GDPR rights, please use the email above. We respond within 30 days as required by Article 12(3) GDPR.

2. What Personal Data We Collect

Data You Provide Directly

When you join our waitlist:

• Email address (required) — to notify you when our product becomes available
• Name (optional) — to personalize our communications
• Watch model (required) — to advise on strap compatibility
• Strap colourway preference (required) — for waitlist matching
• Material preference — selected by you from preset options
• Notes (optional) — any additional message you choose to share

Data Collected Automatically

When you visit our website, our hosting infrastructure processes limited technical data necessary for the website to function:

• Browser type, operating system, screen size
• IP address (used briefly for security and routing)
• Pages viewed, time of visit, referring website
• User agent string (stored alongside your inquiry for fraud prevention)

We do not currently use Google Analytics, Meta Pixel, TikTok Pixel, or any third-party advertising trackers. If we add such tools in the future, this Privacy Policy will be updated and a cookie consent banner will appear before any non-essential tracking is activated.

What We Do NOT Collect

• We do not collect payment information (we accept no payments at this stage)
• We do not collect addresses or phone numbers
• We do not collect data from social media without your explicit interaction
• We do not process special categories of data (Article 9 GDPR)
• We do not knowingly collect data from children under 16

3. Legal Basis for Processing

Each processing operation has a specific legal basis under GDPR:

You give consent by actively ticking the consent box on the waitlist form. You can withdraw your consent at any time (see Section 5).

4. How Long We Keep Your Data

• Waitlist data: retained until (a) you request deletion, (b) you unsubscribe, or (c) 24 months after the product launches and waitlist notifications have been completed, whichever comes first.
• Technical website logs: retained according to standard server log retention (typically 30–90 days).
• Email communications: retained for as long as necessary to respond, then up to 12 months for record-keeping.

After these periods, your data is deleted or fully anonymized.

5. Your Rights Under GDPR

If you are located in the EEA, the United Kingdom, or Switzerland, you have the following rights:

• Right of access (Art. 15) — obtain a copy of the data we hold about you
• Right to rectification (Art. 16) — correct inaccurate data
• Right to erasure (Art. 17) — the "right to be forgotten"
• Right to restriction (Art. 18) — limit how we use your data
• Right to data portability (Art. 20) — receive your data in a machine-readable format
• Right to object (Art. 21) — to processing based on legitimate interest
• Right to withdraw consent (Art. 7(3)) — at any time, without affecting prior processing
• Right to lodge a complaint with a supervisory authority in your EU member state

To exercise any right, email hello@wristsociety.com with the subject "GDPR Request". We respond within 30 days.

6. Who Has Access to Your Data

We share your data only with the following categories:

• The website operator (the natural person behind Wrist Society)
• Email service providers — to deliver waitlist notifications
• Hosting infrastructure providers — to operate the website

We do not sell, rent, or trade your personal data. We do not share data with advertising networks or data brokers. We may disclose data only if required by a valid legal order from a competent authority.

7. International Data Transfers

If your data is transferred outside the European Economic Area, we rely on:

• Adequacy decisions issued by the European Commission, where applicable
• Standard Contractual Clauses (SCCs) under Article 46(2)(c) GDPR, with supplementary safeguards

8. Data Security

We use reasonable technical and organizational measures, including encrypted transmission (HTTPS/TLS) and access limited to the website operator. In the event of a data breach affecting your rights, we will notify the relevant supervisory authority within 72 hours and, where required by Article 34 GDPR, inform you directly.

9. Cookies

We currently use only strictly necessary cookies. See our Cookie Policy for details.

10. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with data, please email hello@wristsociety.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via the website and, where appropriate, by email to waitlist subscribers.

Supervisory authorities — a list of EU data protection authorities is available at edpb.europa.eu/members.

Contact: hello@wristsociety.com

Cookie Policy

This Cookie Policy explains which cookies and similar technologies we use, why we use them, and how you can control them. It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time. Similar technologies include local storage, pixels, tags, and web beacons — throughout this policy, the term "cookies" refers to all such technologies.

2. Legal Framework

Our use of cookies complies with:

• ePrivacy Directive 2002/58/EC (as amended by 2009/136/EC) — requires consent for non-essential cookies
• GDPR Regulation (EU) 2016/679 — governs how we process personal data collected via cookies
• CJEU ruling in Planet49 (C-673/17, October 2019) — clarifies that consent must be active, specific, informed, and unambiguous

3. Categories of Cookies

Strictly Necessary — No Consent Required

These cookies are essential for the website to function. Under Article 5(3) of the ePrivacy Directive, they are exempt from the consent requirement.

Wrist Society also uses browser localStorage to persist your waitlist inquiry locally, ensuring no data is lost if a network request fails. This data stays on your device and is sent to us only when you submit the form.

Analytics — Currently Not Used

We do not currently use Google Analytics, Plausible, Matomo, or any analytics cookies. If we add analytics in the future, a cookie consent banner will appear and you will be able to accept or reject analytics cookies separately.

Marketing & Advertising — Currently Not Used

We do not currently use Meta Pixel, Google Ads, TikTok Pixel, or any marketing cookies. The same consent mechanism described above will apply if these are added.

Social Media — Currently Not Used

We do not embed social media widgets that set tracking cookies on our pages. The Instagram link in our footer is a plain hyperlink and sets no cookies until you click it.

4. Browser Controls

Most browsers allow you to view, manage, delete, and block cookies:

• Chrome
• Firefox
• Safari
• Edge

If your browser sends a Global Privacy Control signal, we treat it as a valid opt-out request for any future non-essential cookies or data sales (note: we do not sell data).

5. Third-Party Cookies

No third parties currently place cookies on our website. Links to external websites (e.g., Instagram) are governed by their own privacy and cookie policies.

Contact: hello@wristsociety.com

Terms of Use

These Terms govern your access to and use of the Wrist Society website. By accessing or using the website, you agree to be bound by these Terms. If you do not agree, please do not use the website.

1. Pre-Launch Stage

The Wrist Society website is currently operating in a pre-launch stage. The first run is sold out. The website serves the following purposes only:

• To present product concepts and design previews
• To collect expressions of interest via a waitlist
• To inform interested individuals when the next batch becomes available

The website is not currently a point of sale. No transactions can be concluded here. Prices shown (such as €59 or €69) are informational only and do not constitute a legally binding offer (invitatio ad offerendum — "invitation to treat").

2. Waitlist Registration

By submitting your details on the waitlist form, you express non-binding interest. Joining the waitlist does not create a contract, reserve any product, or guarantee availability, price, or specification.

For full details, see the Waitlist Information document.

3. Intellectual Property

All content on the website — text, images, designs, photographs, the "Wrist Society" name, and the octagonal mark — is owned by the operator or used with permission, and is protected by copyright and other intellectual property laws.

You may view the website for personal, non-commercial purposes. You may not copy, reproduce, modify, or republish content without written permission. You may not use the "Wrist Society" name or octagonal mark without written permission.

Third-Party Trademarks

The website references third-party watch brands and product names ("Royal Pop", "Audemars Piguet", "Swatch", and similar) solely for purposes of identifying compatibility of our straps with such watches. This use is descriptive and nominative.

Wrist Society is an independent project. We are not affiliated with, endorsed by, sponsored by, or in any way officially connected with Audemars Piguet SA, The Swatch Group Ltd, or any other watch manufacturer. All third-party trademarks remain the exclusive property of their respective owners.

4. Acceptable Use

You agree NOT to:

• Use the website unlawfully or for unlawful purposes
• Attempt unauthorized access to the website's systems or data
• Use automated tools (bots, scrapers, crawlers) to extract data
• Submit false, misleading, or harmful information through any form
• Use the website to harm, harass, or impersonate any person
• Introduce viruses, malware, or other malicious code
• Interfere with the proper functioning of the website

5. Disclaimer of Warranties

The website is provided "as is" without warranties of any kind, except for warranties that cannot be excluded under applicable law. We disclaim warranties that the website will be uninterrupted, error-free, or secure; that information is accurate or current; or that any product described will be made available at any specific time, price, or specification.

This does not affect mandatory consumer protection rights granted by law.

6. Limitation of Liability

To the maximum extent permitted by applicable law, we are not liable for indirect, incidental, consequential, or special damages arising from your use of the website.

Mandatory consumer rights are not affected. Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited by applicable law.

7. Governing Law

These Terms are governed by the laws of Ukraine. For consumers located in the EU, EEA, Switzerland, or the UK, mandatory consumer protection laws of your country of habitual residence continue to apply where they offer stronger protections.

The EU Online Dispute Resolution platform is available at ec.europa.eu/consumers/odr. Note: this applies to formal commercial contracts; the waitlist does not constitute such a contract.

8. Changes to These Terms

We may update these Terms from time to time. Continued use of the website after changes constitutes acceptance of the updated Terms.

Contact: hello@wristsociety.com

Waitlist Information

This document clarifies the legal nature of joining the Wrist Society waitlist. Please read it carefully before submitting your details.

1. What the Waitlist Is

The Wrist Society waitlist is a system for collecting expressions of interest from individuals who would like to be notified when the next batch of our product becomes available.

By submitting the waitlist form, you are telling us:

"I am interested in this product. I would like to receive a notification when the next batch is available."

That is the entire commitment — yours and ours. Nothing more.

2. What the Waitlist Is NOT

Joining the waitlist is not:

• A purchase
• A pre-order
• A reservation
• A contract
• A binding offer to buy or sell
• A guarantee of product availability
• A guarantee of a specific price
• A guarantee of any particular product specification (colourway, material, size)
• A payment commitment

No money will be charged. No payment information will be requested at this stage.

3. Prices Shown on the Website

Any price displayed on the website (such as "€59" or "€69") is indicative only. It reflects our current intention but is not a binding offer under contract law.

Under European Union contract law principles and Ukrainian Civil Code Art. 641, the display of goods on a website with a price constitutes an invitatio ad offerendum ("invitation to treat"), not a binding offer. The actual binding offer would be made by you at a future checkout — which does not yet exist on this website.

Prices, product specifications, launch timing, and availability may change at any time without notice.

4. If the Product Launches

If and when our next batch becomes available for purchase:

1. We will send you a single notification email
2. That email will direct you to a separate purchase process
3. At that point, you may choose to place a real order
4. Only by completing checkout will a contract of sale be formed
5. At that future stage, all applicable consumer protection rights (including the EU 14-day right of withdrawal under Directive 2011/83/EU, where applicable) will apply

You are not automatically converted from waitlist subscriber to customer. Each step is optional and explicit.

5. If the Product Does NOT Launch

Product development is uncertain. We may choose not to launch the next batch, may delay it indefinitely, or may significantly change the product. You will not be entitled to any product, refund, or compensation — because no payment was made.

If we decide not to continue, we will delete waitlist data in accordance with our Privacy Policy.

6. Your Right to Leave

You may unsubscribe from the waitlist and request deletion of your data at any time, without any reason, by:

• Clicking "unsubscribe" in any email we send, or
• Emailing hello@wristsociety.com with the subject "Delete my data"

We will process your request promptly and confirm deletion.

7. Communications You May Receive

By joining the waitlist, you consent to receive:

• Launch notification — when (and if) the next batch becomes available
• Occasional updates — information about progress, design, materials, or timing
• Waitlist administration — confirmation of signup, confirmation of unsubscribe

You will not receive: general marketing newsletters unrelated to your interest, promotional emails from third parties, sales calls, or text messages.

Expected frequency: approximately 1–4 emails total before launch, then occasional updates if you remain subscribed.

8. Independence Disclaimer

Wrist Society is an independent project. We are not affiliated with, endorsed by, sponsored by, or in any way officially connected with Audemars Piguet SA, The Swatch Group Ltd, or any other watch brand or manufacturer. All third-party trademarks remain the property of their respective owners. Where we reference compatibility with specific watches, such references are descriptive (nominative fair use) only.

Contact: hello@wristsociety.com

Legal Notice

This Legal Notice provides information about the operator of the Wrist Society website in accordance with applicable transparency requirements, including Article 5 of Directive 2000/31/EC (EU E-Commerce Directive) and equivalent national legislation.

Website Operator

Project name: Wrist Society (operating at pre-launch stage)

Operator status: Independent project, currently operating as a non-commercial pre-launch initiative. No legal entity has yet been registered. The waitlist functionality does not constitute commercial activity within the meaning of Directive 2005/29/EC, as no goods are offered for sale and no transactions are concluded through this website at this stage.

Future commercial registration is intended in Ukraine (as ФОП / Private Entrepreneur). Until such registration takes place, no commercial activity is conducted through this website.

Contact

Primary email: hello@wristsociety.com

Instagram: @wristsociety.shop

This is the sole official contact channel for all matters relating to the Wrist Society website, including: general inquiries, privacy and GDPR requests, waitlist subscription / unsubscription, legal notices, and press inquiries.

We aim to respond to all inquiries within 7 business days.

Content Responsibility

All content on the website (text, images, designs, product concepts) is published by and the responsibility of the website operator. The operator strives to ensure accuracy of all information but accepts no liability for inaccuracies, errors, or outdated information.

Trademark Notice

"Wrist Society" is used as a project / brand name by the operator. The octagonal mark is used as our visual identifier.

The website may reference third-party trademarks ("Royal Pop", "Audemars Piguet", "Swatch", and similar) for the sole purpose of identifying product compatibility. Such references are nominative and descriptive use only.

Wrist Society is independent and not affiliated with, endorsed by, sponsored by, or in any way officially connected with Audemars Piguet SA, The Swatch Group Ltd, or any other watch manufacturer or brand. All third-party trademarks, brand names, product names, and logos remain the exclusive property of their respective owners.

Dispute Resolution

We are committed to resolving any concerns directly. Please contact hello@wristsociety.com first.

For consumers in the European Union, the European Commission provides an Online Dispute Resolution platform at ec.europa.eu/consumers/odr. Note: this platform applies to disputes arising from online sales or service contracts. The Wrist Society waitlist does not constitute such a contract, but the link is provided for transparency.

We are not obligated to participate in dispute resolution before consumer arbitration bodies and currently choose not to do so. Disputes may be brought before competent courts in accordance with applicable law.

Governing Law

The website is governed by the laws of Ukraine. For consumers in the EU, EEA, Switzerland, or the UK, mandatory consumer protection laws of your country of residence continue to apply where they offer stronger protections than Ukrainian law.

Future Changes

When Wrist Society transitions from pre-launch to commercial operation, this Legal Notice will be updated with full company registration details, including:

• Registered legal name and form (e.g., ФОП [Name])
• Registration number (USREOU)
• Registered address
• Tax identification number (where applicable)
• Any relevant professional or trade registrations

Wrist Society · Milano · MMXXVI